Insights, innovation
& strategies
for growth.
Bright ideas for brands.
Founded by two marketing, innovation and consumer insights leaders, Lumin Strategy was born to shine light on your company’s most promising path forward. Our years of experience and keen understanding of your world can make your direction clearer, your efforts more effective, and your dollars spent more impactful.
Our team of solutionists is known for finding the obscured insights and revealing the not-so-apparent marketing ideas. Our goal is to help you find that elusive path, the correct door, and right key that’ll transform your company’s trajectory. Ultimately, to deliver what every company wants: profitable, healthy growth today and tomorrow.
Appetizer or full-course meal: which services do you need?
A one-off project may be the ignition that intelligently drives your brand forward. Another company may want us to collaborate with their team over many months to create longer term impact. Take a look at our large menu of services.
Opportunity Assessment
Where are the greatest opportunities for your business? We'll assess your brand, the market, your target, the category, trends and more.
Exploration & Insights
We offer proprietary brainstorming techniques to more deeply understand your target audience, consumer attitudes and behavior.
Innovation
We partner with your team to ideate, innovate and test ideas. From there, we distill and generate concepts that will resonate with your audience.
Brand Creation/Evolution
We bring to light positioning, conviction, purpose, manifesto and story that express your brand in the marketplace and create a roadmap for your team.
Campaign Creation
Taglines, concepts, visuals, stories told, calls to action. What'll convert target audiences into loyal customers? We bring you bright ideas and test them.
Growth Plan Modeling
Our unique analytic models can analyze and estimate new product growth, category consumption and financials, from year 1 to year 3.
Industry Experience
With deep roots in many categories of business, Lumin Strategy can adeptly collaborate and partner with your teams. And, we can guide the way to a more prosperous bottom line.
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Natural & Organic Foods
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Health & Wellness
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Hospitality & Restaurants
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Healthy Living
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Consumer Package Goods
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Luxury Brands
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Medical & Healthcare
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Durable Goods
Come visit us in sunny Florida!
Talk to our founders.